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Thursday 4 April 2013

Amazon.com Case Study

Intr?ducti?n

?m?z?n.c?m is th? l?rg?st ?nlin? r?t?il?r. Th? c?mp?ny ?p?n?d its virtu?l d??rs in July 1995 by J?ff B?z?s in S??ttl?. Sinc? th?n it h?s ?nj?y?d r?pelvic inflammatory disease ?xp?nsi?n in ?ll ?sp?cts ?f its ?p?r?ti?ns, including busin?ss turn?v?r, ?nd ? sp?ct?cul?r ris? in sh?r? v?lu? sinc? public fl??t?ti?n in 1997. ?m?z?n.c?m s?lls ?nly ?n-lin? ?nd is ?ss?nti?lly ?n inf?rm?ti?n br?k?r. ?m?z?n.c?m h?s c?nst?ntly gr?wing d?t?b?s? ?f ?v?r 12 milli?n cust?m?rs in m?r? th?n one hundred sixty c?untri?s. ?m?z?n.c?m is th? pl?c? t? find ?nd disc?v?r ?nything cust?m?rs w?nt t? buy ?nlin?. (B?st, 2000, 21) Th?y h?v? ??rths bigg?st s?l?cti?n ?f pr?ducts, including milli?ns ?f b??ks, fr?? ?l?ctr?nic gr?? tinkle c?rds, ?nlin? ?ucti?ns, vid??s, CDs, DVDs, t?ys, g?m?s, ?l?ctr?nics, kitch?nw?r?, c?mput?rs, ?nd m?r?.

Fin?nci?l An?lysis

As ?f M?rch 14, 2003, Am?z?n.c?m w?s tr?ding ?t $24.71, with 52-w??ks high ?f $25.00 ?nd 52-w??k l?w ?f $12.26 ?nd ? 52-w??k ch?ng? ?f 76.12%. Th? f?ll?wing is ? sn?psh?t ?f Am?z?n.c?m r?v?nu? ?nd ??rnings in 2002 (in milli?n), r?v?nu? w?s $3,932.90; inc?m? fr?m c?ntinuing ?p?r?ti?ns w?s ($149.90); inc?m? fr?m t?t?l ?p?r?ti?ns w?s ($149.10); dilut?d EPS fr?m c?ntinuing ?p?r?ti?ns ($0.40); dilut?d EPS fr?m t?t?l ?p?r?ti?ns ($0.39).

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Onc? ?g?in, Am?z?n did n?t p?id ?ut ?ny divid?nd. Th? divid?nd r?t? w?s 0.00; th? yi?ld w?s tend ?s (NA) with ? 5-y??r yi?ld ?v?r?g? ?f 0.00%. Additi?n?lly, Am?z?n pric? t? r?v?nu? r?ti? w?s inclination?d ?t 2.38 ?nd th? pric? t? c?sh fl?w r?ti? list?d ?s (NM); Am?z?n p?st?d ? n?g?tiv? pric? t? b??k r?ti? ?f (7.09); d?bt t? ?quity r?ti? w?s list?d ?s (NM) ?nd th? curr?nt r?ti? is 1.52.

Am?z?n.c?m h?s m?d? ? hug? strid? in its ?ff?rt t? d?min?t? th? gl?b?l ?-busin?ss busin?ss-2-c?nsum?rs s?gm?nt ?f th? Int?rn?t. H?w?v?r, th? c?mp?ny is gr?wing t?? f?st ?nd sp?nding ?ntir?ly t?? a good deal tim?...

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