Company BackgroundChryslerChrysler Corporation (CC) was founded in 1925 in America by Walter Chrysler. shortly Chrysler holds the baffle for being the third largest auto manufacturer in North America. The association has created a well-built reputation with its well-engineered cars that tar achieves the middle fork society. The core competences of Chrysler include efficiency and speed to market. This is app bent by using various production methods that focuses on cost savings and mass production techniques. Using these techniques Chrysler had well received automobiles much(prenominal) as, the Dodge Charger, PT Cruiser, Grand Cherokee, Liberty, Wrangler and Patriot and these were in the $15,000 to $30,000 USD price range. Over the knightly few years the company has shown peaks of revenues followed by a heavy fall in sales, in which the US government has bailed the company out on several(prenominal) occasions. At the time of the merger with Daimler Benz, the company was faced with increase competition from the Japanese automakers, Chrysler was seeing substantial decrease in sales and was not in a dominate position in the merger. (Waller David, 2001)DaimlerDaimler Benz was incorporated in 1926 after the merger of Daimler and Benz companies. They are currently the 13th largest auto manufacturer in the gentlemans gentleman and hold the position for being the largest truck manufacturer in the world.
The new company has dominated the international market with their noteworthy line of Mercedes Benz vehicles that exhibits premium quality and luxurious attributes in the past decades. The core competences of Daimler Benz include quality and the use of technology. Harnessing the power of German engineers and technology, Daimler brought technological changes to the entire auto industry in areas such as engine, transmission, safety and offering a rich operate experience. The notable innovations Daimler Benz has contributed to be: anti-lock braking systems, airbags, seat belt pre-tensioners...
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