Packaging is important nowadays. (I took Kellogg Co. as an example).

Marketers in the cereal industry are starting to agnize that its not just whats in the package is important, only when whats on the package too. It is becoming more and more apparent that the piece of packaging goes well beyond its tradition all in ally defined fictional character as simply a container for the product.

The cereal industry in general has b een facing a declining demand all over the past few years. Consumers breakfast preferences involve changed due in part to busy working couple households where breakfast has been reduced to grabbing a pop tart or muffin on the way out the door to eat during the drive to work.

However, notwithstanding this overall downtrend, certain segments of the cereal industry have been doing really well to record huge market place share gains. WShat distinguishes these peachy performing cereals? The packaging, of cource!Cereals sold in a bag have gone from virtually nothing to account for 8% of all cereal packages sold since 1995.

While Kellogg Co. experienced layoffs, declining earnings and a plummeting argumentation price, trembler Oats Co. have been enjoying increasing cereal volumes, increasing market share, and a stock price near its all-time high. Quakers incomprehensible? For the past few years, they have been rolling out a line of bagged cerals that are priced a dollar or cardinal lessthan their rivals.



Not only do the bags cut packaging costs, but similarly convery the impression of a value cereal. The packaging also tries to indicate to buyers that the contents are very similar to high priced, boxed brands by using ripped-off names like sift Crisps. Major players in the bagged cereal market like Quaker and Malt-O-Meal need the increased volume as their margins are advantageously lower than those of boxed cereals.

With the increasing role of technology in marketing, there is no doubt that technological...

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper