Starbucks: Customer Service

1. Starbucks inevitably to take into consideration their customers complaints. Consumer complaints must be handled disadvantageously and most grievously in a sensitive manner. Lorig Charkoudian is apparently not the type of customer who keeps her unsatisfied comments about a company privately. According to the case articles, Lorig has a record of publicizing her personal conflicts with professiones. Her reputation of creating commotion and confronting her problems is beyond the amateur level. On a business level Starbucks obviously needs to adopt with Maryland law, that a adult female has the right to breastfeed in public, and that customers must look the other(a) way or take themselves from the premise if it bothers them. By Maryland law a woman breastfeeding is not required to move or be asked to set out the location.

That does not mean that Starbucks must give in to tout ensemble the demands from the nurse-in demonstration done by a group of mothers. Starbucks needs to revert back to their mission statement as intumesce as reevaluate their target market.

Starbucks Mission Statement:

a. grant great work environment and treat each other with respect and dignity.

b. Embrace diversity as an essential region in the way we do business

Currently Starbucks has two main types of customers, business professionals ages 23-40 and students ages 16-25.



It is true that stay at home moms and their children go to Starbucks just they are not necessarily the true target market. It is important that Starbucks comply with the state laws while publicizing the importance of family health and wellbeing. However, if every complaining customer had their way, all customers would be unsatisfied.

2. unluckily companies cannot satisfy or appeal to all customer segments. It is out of the question and can result in decrease of market share. To point of reference the breastfeeding issue, Starbucks must first comply with...

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