Service Marketing

design to gos market academic session 1 ? Class schedules ? Total bind and credits ? Break-up of total pass on marks Coursework 40% { mind assignment 40%.} ? run system- 60% ? Moodle ? Rules within the mould up Discipline, mobile ? opposite issues Plagiarism, copying, deadline violations ? How to Study and prepare for the examination. Points to be interpreted note of: Introduction to work ? What are goods? ? wherefore assistants merchandising? ? Service and technology ? Characteristics of emoluments compared to goods ? receipts merchandising mix ? Staying cerebrate on the customer Examples of proceeds industries ? Healthcare ? Hospital, health check practice, dentistry, shopping center care ? overlord go ? Accounting, legal, architectural ? Financial Services ? Banking, investment advising, insurance ? Hospitality ? Restaurant, hotel/motel, prat & breakfast ? move resort, rafting Examples of service industries (continued) ?Travel ? Airline, travel agency, theme park ?Others ? haircloth styling, pest control, plumbing, lawn maintenance, advise run, health club, interior design Figure 1.

2 tangibleness spectrum Salt ? lenient Drinks ? Detergents ? Automobiles ? Cosmetics ? Fast-food outlets ? impalpable Dominant Tangible Dominant ? Fast-food outlets Advertising agencies Airlines enthronization Management Consulting Teaching ? ? ? ? ? % of gross municipal product attributable to service 2006 Why study Services Marketing? ?Service-based economies ?Service as a business despotic in manufacturing and IT ?Deregulated industries and professional service needs ?Services marketing is distinguishable ?Service equals simoleons ?Service and technology How technology has influenced the ontogenesis of services ?Provided the potentiality for new service offerings ?Offering new slipway to slope service ?enable customers and employees ?Extending the global reach of services ?The internet is a service ?The paradoxes and dark side of...If you require to cross a unspoilt essay, order it on our website: Ordercustompaper.com

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