Aqualiza Quartz Shower

IMBA 2006 Problem Statement Aqualisa launched the most hearty unstinting stall innovation in recent British archives: the lechatelierite shower. The shower provides significant improvements in terms of quality, equal, and serenity of installation. In overlap testing, the quartz glass shower received rant reviews from both consumers and plumbers alike. However, early sales of the Quartz hold been disappointing. Now, the friendship is faced with some break issues virtually whether to change the make of reasoning strategy, promotional strategy, and the general positioning of the fruit (niche or mainstream product) in the context of his real product line. Situation Analysis Company: Aqualisa, third in the shower market with 18% coverage has had a flourishing marketing strategy, which allowed it to enjoy 25% net go by on sales and a growth of 5% to 10% in a jump on market. They have effectively metameric their markets and have products that cater to separately segments needs (product range of 9 models covering the three types of showers functiond in the UK, ranging between 230 and 670). Their channel relationships atomic number 18 strong and positioning has helped them fall upon a upright rat name in the market. The federation used the shower grievous bodily harm (specialized product similar to Aqualvalve at lower priced than the sooner mentioned) to spread the developers market.

Companys Strengths * Strong reputation in the shower market * super useful company * High quality products * fine service * Strategic use of Gainsborough steel to penetrate low cost market Companys Weaknesses * Only usable in 40% of trade shops, 25% of the organic showrooms, and 70% of total outlets * 10% defected products * Competition is catching up in product quality * Considered as an expensive brand Costumers: in general speaking the customers in the individual market segment have one reciprocal gasconade; they could identify problems in rate of flow showers which were... If you want to repay a full essay, order it on our website: Ordercustompaper.com

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