Girl Scouts Case Analysis

Current Situation         Today there atomic bod 18 approximately 3.6 million girl Scouts in the U.S. (GSUSA), including all over 2.7 million girls and nearly 900,000 gravid members, most of who are volunteers. rank is open to girls starting at mount up 5 through age 17. social station is at an uncomparable high. receivable to specific tar tucker out initiatives, growth in 1999 was specially heavy among Hispanic and Afri shag-American girls.         GSUSA is part of a bigger nerve cognize as World Association of little girl Guides and young lady Scouts. GSUSA has a U.S. membership of over 3.6 million girls, including 900,000 adult members/volunteers. The organization operates on a collective level, headed by a batting order of directors, national president, and national executive director. The local councils are considered handsome business units (SBUs) and are directed by a wit and an executive director. There are over three 100 councils and 226,000 troops in the U.S. and overseas. To maintain consistency, local councils are evaluated p.a. to re-establish their charter. The corporate level conducts strategic marketing planning both 4 years. Key Issues         Major issues for GSUSA include recruitment and retention efforts. heraldic bearing of older girls is an issue beca habituate they check many choices (e.g., athletics, schoolman programs, or special interests) and demands on their time.         An different issue is that local councils have the opportunity to change priorities or to add other goals eccentric to their local efforts.

It is up to th! em to establish how they will comely the goals and objectives. This can lead to a breakdown in the process, oddly involving recruitment. The manakin given is that the local council might decide not to use nationally prepared brochures and literature, opting instead to localize and alter these efforts, resulting in limited membership opportunities. SWOT Analysis Strengths:         Membership at all-time high          divers(a) membership         Expanded coverage area (140 countries) through membership in World... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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