Consumer behaviour case- Bayer ibuprofen

Case: aspirin isobutylphenyl propionic biting Consumer behaviour # 1 what is acetylsalicylic acid aspirins period increase sight? acetylsalicylic acid aspirin current product position is nonprescription analgetic pills. According to the text, in competition in the painkillers market, acetylsalicylic acid aspirin reign the aspirin market for m all(prenominal) years. In recent year, acetaminophen and isobutylphenyl propionic acid- base disturb relievers concord taken over much of the market. By 1995, Bayer had less than 5% of the analgesics market. # 2 what argon the benefits and risks..........this? Benefits Since Bayer has nifty reputation, they have the potential for high levels of smear beauteousness. Because disgrace equity is based on the product position of the nock, consumers who cull Bayers brandmark may assume that, spick-and-span Ibuprofen of Bayer allow have the same favorable features as their animated products. For face I use the acetam inophen most of time. eg, Tylenol for headache, toothache, flu, sinus etc I tint Tylenol has strength to pain reliever than unused(prenominal) pain killer. If Tylenol introduce in the buff product eg, Tylenol for especially back pain or for some opposite any symptoms, I will try them. Risks Failure of newborn product can hurt all the products with the same brand name. Consumer generalizes bad outcomes as well as good ones. If consumers get hold new Bayer ibuprofen doesnt have strength than other brand they wont trust Bayers other existing product any more.

Another risk is, there are lots of competitors in i buprofen market eg, Advil, Motrin which are ! popular and are attempting to mentioning their brand through numerous advertising strategy. Bayer may have to face difficulties in competing with them. Should Bayer do this? Yes they should do this because the Bayer has its own reputation & strong affirmative scope in the aspirin market. Their new product ibuprofen- based analgesic fits with the original product Bayer aspirin eg; the new ibuprofen can... If you want to get a full essay, effect it on our website: OrderCustomPaper.com

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