Starbucks Strategic Plan

University of Phoenix Table of Contents Executive Summary Starbucks is the global market leader in the cocoa market, with more than 16,850 deep brown shops in more than 50 countries, (Hoovers 2011, Starbucks, 2011). However, despite the - $10.71B in gross sales and its annual growth rate of 9.4 percent, the go with faces a summate of challenges, which includes an increasing level of competition and economic climate. The news theme publisher will provide an overview of the issues and identify several disparate strategies that tail end be used by the company to address them. This paper will also distinguish amidst strategy and tactics, suffice an environmental analysis, apply strategic natural selection to achieve long objectives, identify critical success factors for visualize implementation, and grand strategies planning and selection. Finally, this paper evaluates Starbucks organizationa l strengths and weaknesses for meeting semipermanent objectives in the nigh 5 years. Company Background Starbucks association (Starbucks) is a publically traded company on the NASDAQ and the number whizz(a) specialty coffee retailer in the world, (Hoovers - Starbucks, 2011).

Since 1971, Starbucks has been roasting the highest flavour Arabica coffee in the world. Globally, the company has a wide cathode-ray oscilloscope of branded consumer products outside(a) of its retail stores, which include Starbucks, Seattles Best Coffee, Tazo teas and Frappuccino, (ReportLinker, 2011). Starbucks operates in the un ited States, the Asia Pacific region, Great! er China (China, Hong Kong, Macau and Taiwan), the Europe Middle eastmost Africa (EMEA) region, and Latin America. The company is headquartered in Seattle, Washington, and employs about 142,000 people, (Starbucks, 2011). Vision arguing The companys slew is to become national company with values and direct principles that employees could be proud of, (Starbucks Vision, 2004, para 3). Mission Statement Starbucks tutelage is to to shake and nurture the human spirit - one person, one loving cup and one neighborhood... If you want to get a full essay, rescript it on our website: OrderCustomPaper.com

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