Marketing Analysis on Vivienne Westwood Assignment

Marketing Analysis on Vivienne Westwood - Assignment ExampleAnsoff matrix serves as a tool to identify external and internal factors and this supports strategy formulation for future. The current strategy that has been pick out by Vivienne Westwood would be compared with proposed strategic options. A SFA framework is used to judge suitability, acceptability and feasibility of suggested strategies. ultimately it would highlight some recommendations for future growth and success of the defacement.Vivienne Westwood was founded in the year 1971. The brand started its journey with a punk style fashion. Westwood launch point of intersections are considered to be premium in the market place. Customer pen for this brand is high end customers who are more aligned towards fashionable items. Vivienne Westwood is the owner of company and level is the firms head designer. Brands image is based on her personality and ideas (Temporal, 2011).The product category ranges from shoes, clothing, ba gs, to accessories and perfumes. This can be further categorized under four distinct labels such as Gold Label, Man, Red Label and Anglo craziness (Kapferer, 2009). Gold Label targets those women who desire to be in top(prenominal) mainline in terms of fashion. Man represents a classic design and is marketed for men who want to be fashionable. Red Label highlights segment of ready to wear which is majorly for women demanding to appear elegant but has less time. Anglo Mania classifies diffusion segment that targets women and men belonging to younger generation (Batey, 2012). The brand has overall six exclusively owned stores and wide array of franchisees in New York, Manchester, Liverpool, Cardiff, Glasgow and Newcastle along with showrooms in Honolulu, Paris, Milan and Los Angeles.The major strength of Vivienne Westwood is its brand recognition and iconic status. It is a global fashion brand known for its products dependableness and quality. Vivienne Westwood enhances its streng th through online stores