JetBlue Airways- "Bring Humanity Back to Air travel"

JetBlue competes efficiently with Southwest Airlines, which is considerably larger in terms of routes and revenues than JetBlue, but which offers a type of a successful low-fare airline with revenues of $5.5 billion in 2001 ("Air Transportation," 2004).

JetBlue originally targeted the leisure traveler interested in low-fares as soon as it launched on the East Coast in 2000. The business pursued routes in well-traveled corridors exactly where secondary airports had been out there with gate that might be obtained a lot more easily than gates at first-tier airports. While its satellite TV feature has been a selling issue from the beginning, the business has also focused on convenience and providing a high-quality passenger experience. The business doesn't use paper tickets, for example, and seeks to offer traditional amenities, for instance beverages, to improve the flying experience ("CEO Sees," 2004).

Today, the company can be aggressively pursuing the organization traveler recognizing that cutting prices is important for organizations in addition to individuals. Obtaining already established JetBlue like a high quality experience with low fares, the airline is now searching for to attract the organization traveler over a airline. Corporation travelers are very sought following in the airline industry since they can pay greater fares and are often willing to complete so so that you can meet their scheduling r

The company's profit, on a other hand, has outpaced its sales growth. Internet profit in 2001 was $22 million; this elevated to $49 million in 2002 and $104 million in 2003. These figures represent annual growth rates of 122 percent and 112 percent from 2001 to 2002 and 2002 to 2003, respectively (2003 Annual Report, 2004, p. 52). This approaches how the company's management of its price structure enables it to create powerful profits.

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