The title of this essay is Small business development of Fair Fast food restaurant, which is concerned about how Fair fast food restaurant successfully develop from a small business to a big industry.

Title: Small business development of Fair warm nourishment restaurant

Executive summary

This report covers the content that depth psychology of the Fair unfluctuating regimen restaurant is how to successfully operate and survive in the boisterous market as a small business starter. Fast viands and organized catering is nothing new to Hong Kong. through and through SWOT analysis, we may easily find that Fair dissolute intellectual nourishment had 12 years history in Hong Kong flying(a) food industry and it is well-known as serving principally Chinese food and its calling card is frequently changed with seasonal favorites; secondly, it sufficiently concentrates on employees development in order to improve their give out performance; further more, the cost of raw materials and shipping rear end also be reduced through economies of scale; lastly, its menu design is outstanding and designed around four age segments to cater for different needs of customers. However, Fair fast food always gives the customers the images that it is a copycat, always copy the food expression either from café de carol; further more, it suffered food quality ascertain and financial financial instability. Upon the aspects of external environment analysis, the Fair fast food has positive condition like increasing not cooking young couples, economic downturn period, food taste perception of younger and teenagers, its ascendant location in Kowloon, and Hong Kong is an attractive travel city go away make more opportunities for Fair fast food to develop.



However, some external impediments as natural incident and keen competition in catering industry will threateningly cumber its development.

The part of enlightening from interview and analysis can easily obtain that the Fair fast food restaurant has been successfully developing from one outlet to 11 outlets today due to their management philosophy that always follows the prefatorial rules like automation, fast, and Utilization of proper resources; further more, its management Concentrates on maintaining...

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