E-Marketing study notes

Owned Media strain communication megs from the org to net users on possess channels(our site) Paid media properties owned by others who are paid to carry promotional megs (advertising) get media when Individuals conversations become the channel (WHOM) Media type Definition Examples The social occasion Benefits Challenges OwnedChannel a brand controls Web site, mobile site, blob twitter story Build for LET RSI with existing potential customers and earn media Control, cost efficiency, longevity, versatility, receding audiences, condition B image No guarantees, company communication non trusted, takes time to scale Paid Brand pays to leverage channel pomposity ads, paid search, sponsorship Shift from foundation to a catalyst that feeds owned and creates pull in media In demand, immediacy, scale, controlClutter, declining response rates, poor credibility limited control Earned When customers become the channel WHOM, Buzz, viral Listen & respond earned M Is result of well execu ted & coordinated owned/pall media intimately credible, key role in most sales, transparent and lives on No control, can be negative, scale, hard to measure Owned media Content trade strategy involving creating & publishing nub on sites and in social media.Having content available to inform ,entertain and engage users when eek the company Companies organizing themselves as media publishers online All owned media is content Sell digital content on media (music software), accept Google Ad Sense and recover payments when click on ads. Websites Marketing public transaction (MR.) brand related actively & non paid, 3rd party media coverage to positively Influence market. DVD for using W to publish plus information low cost alternative, Info updated, can reach new prospects. Entertain, build communities, communication channel, provide info and