Organisational Behaviour and Human Resource Management Southwest Research Paper

Organisational Behaviour and Human Resource Management in the southwest air passages - Research Paper ExampleSouthwest Airlines is a well know name in the American aviation industry. It is the largest domestic carrier in United States operating more than 3000 flights a day. The lodge is a huge winner story due to its record continuous profits, even in years when other airlines were suffering. The play along was founded in 1971 and since 1973 to 2003 the company never recorded an annual loss. This ironlike financial record has forced management gurus to study the company in detail in order to understand the factors behind its success. Southwest Airlines only locomote within United States and even then the company has d genius extremely well over the past three and a half decades. The friendly organisational culture of the company may be one of the reasons behind this tremendous success. In this report Southwest Airlines will be discussed in great expand and a thorough SWOT anal ysis will be conducted. Organizational behavior and lead within the company will be discussed alongside with humanity resource management issues. Details of organizational culture and structure will also be included in the report. In the end future directions of the company will be analyzed and discussion will be made on how it will try to launch its operations globally. Recommendations will also be made at the end. Background Southwest Airline has always used a strategy that is not widely practiced in the aviation industry. The company uses cost leadership approach in its business operations. Since its inception the company has targeted shorter routes and has tried to fly more flights between cities. Due to this approach Southwest Airline has been successful in gaining a significant market share in the country. The company has been successful in take downing costs to an amazingly low take aim and by doing this it has knocked out its competitors (Bunz & Maes, 1998). With very lo w fare it is a first choice of cost conscious frequent travelers. The company uses a variety of techniques to lower its costs down and maintains profitability by utilizing its resources in an efficient manner. An example would be the plane of Southwest Airlines where there is no first class sit down available. All the seats are labeled economy class because it allows more seats in the plane. This is one example of how lower costs is achieved by South West Airlines. Southwest Airline has also achieved success because of its inspirational leadership. The CEO of the company for a long time was Herb Kelleher. His charismatic leadership is one of the major reasons wherefore the company did well for a long time (Gibson & Blackwell, 1999). The business strategy of the company has been of lowering costs and increasing efficiency, and charismatic leadership blends well with such a strategy. The organizational culture of the company is also commendable. Southwest Airline has a very friendly culture and employees are boost to take initiatives. Employees are also treated in a good manner and this is what motivates them to work hard. Workers of the company are a major reason why company has always been successful even in tough economic times. Employees are given power to take decisions and this is why they are able to pose up with innovative ideas and this helps the company at the grass root level. The company only flies short routes with United States and it