Marketing planing gruop project Assignment Example | Topics and Well Written Essays - 2500 words

Marketing planing gruop project - Assignment ExampleIn a typical marketing mix, ingathering offering plays the utmost level of importance and acts as a tell apart aspect to draw customers. The dimension of intersection includes several constitutes such as branding, packaging, features and quality. At the same time, a few essential credentials such as concept, objective and uniqueness of the result argon required. A product can be tangible and intangible. Tangible product has physical evidence, on the contrary, intangible product does not have a physical appearance, and thus, it can be asserted as a serving (Lamb et al., 2008).Om Organics is a range of luxurious and chemical free personal care products has been developed for the conscious consumers who are willing to accept diverge to the current beauty industry standards. The product that will be offered to the crisscross customers will include Juicy Creme Lotion. This product is primarily developed for nourishing and hydrating skin with newly extracted mixture of fruits and juices. Customer can find the detail regarding this product online by accessing the web address http//www.omorganicscanada.com/product/prd1/2038204345/juicy-creme-lotion.The key objective of the product is to change the traditional trend of beauty products, in order to cover neither chemical and nor environmental effect. Use of petrochemicals or parabens has been strictly omitted. During the execution of this luxurious and beauty product (Juicy Creme Lotion), several ingredients have been used which include Aqua, Carthamus Tinctorius (Safflower), Camellia Oleifera (Camellia) Seed Oil, Caprylic/CapricTriglyceride (coconut oil), Aloe Barbadensis Leaf Juice, Stearate (and) PEG light speed Stearate, Silk Amino Acids, CetylAlcohol, Glycerin, Isopropyl Myristate, DL-Panthenol,Fragrance, Phenoxyethanol (and) Caprylyl Glycol (and)Sorbic Acid, Allantoin, Psidium Guajava (Guava) FruitExtract, Ananas Sativus (Pineapple) Fruit