McDonalization Is Mcdonaldization Inevitable? George Ritzer?s, Mcdonaldization of Society, is a critical analysis of the impact on social structural change on human first harmonic interaction and identity. According to Ritzer, Mcdonaldization ?is the process by which the principles of the fast-food restaurant atomic number 18 approach to dominate more and more sectors of American ships company as well as rest of the world? (Ritzer, 1). Ritzer focuses on quadruplet foundations of Mcdonaldization: efficiency, calculability, prefigureability, and control. These are the commandments of any rationalized corporation.
However, they are not carried break from the request of view of the consumer. Efficiency, for example, may entail the placing of great inconveniences upon a consumer for the interest group of efficient management. Calculability may need concealment certain selective information from the consumer. Predictability and control may involve a companys ability to predict and control consumer behavior, not the consumers...If you indispensability to get a practiced essay, order it on our website:
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