Tim Hortons

EXECUTIVE SUMMARY AND INTRODUCTION  Executive Summary Tim Hortons is a large attach to that focuses on top quality, always extraneous products, value and slap-up service. It has become the largest quick service eating place chainin Canada specializing in always fresh coffee bean, baked goods and syndicate style lunches (TimHortons: About Us). earlier Tim Hortons offered only coffee and donuts to its guests further has greatly expanded instantly to offer a unspoiled lunch menu as well along withmany more(prenominal) than baked goods. The biggest attraction to Tim Hortons is restrained their always freshcoffee, it is besides offered in a take-home support so customers apprize hump the great taste of TimHortons coffee at home. Our team has explored the follows information resources tolearn roughly what Tim Hortons needs to do in order to successfully expand into the unite States. This was achieved through a number of group meetings, emails anddiscussions slightly the different ways of expanding successfully into the foreign market. Areview of the companys history and timeline lead us to a greater discernment of howthe company really works, and how commit they are to improving their word picture in theconsumers eye. We also conducted a SWOT analysis to check into the strengths andweaknesses of Tim Hortons and their major competitors: Dunkin Donuts and Starbucks.

To shroud with the challenges brought about by these competing firms Tim Hortons entrusthave to grade the necessary changes that entrust ultimately make them a toughened competitor inthe United States. These c hanges include adding new items to the menu ! that will appealto the American customer; they can also have an authority deal with American sports players to gain a bigger object market. Another amour Tim Hortons can do to gain more American customers is to deliver over their joint venture with the American companyWendys into the United States because it has prove to be successful in Canada. LastlyTim Hortons can use a product and promotion strategy to order which products...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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