The Power of Internet and US Politics

Such traditional methods were typically orchestrated in a top-down, centralized fashion. U.S. citizens were influenced by or influenced politicians via the same style. However, the advent of the Internet and computer technology has dramatically changed American participation in politics and the ways politicians start out support. Unlike former ways to reaching out to Americans, Americans instantly reach out to politicians due to the impact of the Internet. One of the biggest reasons is the cost-efficient nature of the Internet as well as its business leader to connect communities across the country and across the world close to instantaneously. As Kosterlitz (2003) explains, "The Internet broadens opportunities for ordinary folks to participate in politics in ways that they haven't for decades. The 60s and 70s were the era of broadcasting, the Nixon-Kennedy debates, and 60-second spots. TV changed policy-making discourse. We're entering a new political era, the Internet maturate?It's an era of engagement and participation," (3060).

The 1996 presidential election marked the kickoff time that presidential candidates constructed and maintained their own Web sites. In the past, political candidates used television and news programpaper advertising to fork up support for their candidacies and politicians in office use similar means to win support for their issues or bills from U.S. citizens.

Increasingly, the Internet is bei

There atomic number 18 a number of stakeholders who be affected by the impact of the Internet in American politics. These include a host of individuals and organizations including citizens, lobbyists, activist groups, political candidates, policymakers, senators, representatives, advertisers, the news media, political parties and organizations and others like school boards. This also includes politics on the federal, state and local levels. For example, more and more politicians and candidates for office are turning to the Internet to persuade voters to vote for them and their platforms. According to E-Voter Institute's investigate report E-Voter 2002, 10 out of 34 U.S. Senate candidates ran banner ads on AOL Time Warner sites in the final week before the 2002 Election, with sestet of those candidates being victorious in their efforts to win office, (Ragusa 2003, 35).

Mack, M. A. (Jan 26, 2004). How the Internet is changing politics. Adweek, 45(4), 18-21.

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