Wsj-Toyota Hybrid Review

Wall Street Journal Article Review Assignment #: office Scheduled Line Number (SLN): MGT 302 Last Name: CFirst Name: Zahrah 10-Digit Affiliate ID Number: Article deed of conveyance: Toyota, Mazda Reach Hybrid-License Deal Author(s), Date and Page Number: Yoshio Takahashi, touch 29, 2010 Article Word Count based on ABI avow Database: 730 Executive Summary: Mazda Motor Corp., the Japanese simple machinemaker, has been in the auto industry for almost a century, but remains dirty dog the curve when it comes to producing environmentally sustainable and more fuel effective fomites. Toyota Motor Corp., on the other hand, has been a leader in hybrid vehicle engine room with the release of the Prius in 1997, which was the macrocosms first mass produced hybrid vehicle. Mazda has compassed an agreement with Toyota to freedom its hybrid technologies including acquiring components like an electrical control unit. Licensing Toyotas already established technology will help Mazda reach its goal to introduce a new hybrid vehicle in Japan by 2013. This agreement will as well as help Toyota re-coup funds lost from the recall of several of its vehicles.

Takahashis article discusses Mazdas plans to offer an improved product pass as well as the battles Toyota will face to contour its processes and expand its reach in the automotive industry. Discussion of tier Concepts: Entering into a licensing agreement can be unspoiled for both the licensor and the licensee of a technology, trademark or patent. The licensor earns revenue and marking recognition for the products they choose to license. This is the case for Toyota who has formulated licensing agreements for its hybrid technology to Nissan Motor Corp. and Ford. Toyotas most recent agreement with Mazda came at a time when Toyota was under intense scrutiny for problems with its issue processes that were brought to light due to several malfunctioning models followed by recalls. Toyota utilise licensing as an entry mode for... If you want to get a full essay, order it on our website: Ordercustompaper.com

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