Product Life Cycle

Brand Management Week 8 12 November 2012 sagacity 1 supplementary overview A 2,500 word report on the following topic. Choose a consumer brand and produce a written business report of 2,500 words. The report analyses the strategic opportunities functional to the brand over the next 5 years. These opportunities must contend the role brand extensions could play in these considerations. You do not HAVE to follow all of this guidance you can wont the McDonalds marketing planning process model (McDonald 2007:483) framework differently or in a way suggested by your own seminar tutor if you prefer. *You are not asked to use either one of the models/theories which are suggested only those which are relevant and implemental in explaining the knowledge you have gained about your chosen brand. component Heading/suggested word count| What it is for/about| Suggested sub-headings | What they mean| Models/theories you business leader use*| Further advice/sources of information| Executive Summary (250 words)| A brief overview of the full-page of the report (For senior personnel, who do not have enough time to go through the whole report. Gives clear and precise information about the problem/ reflection of business that the report is analysing.

1 page max)| Use sess points and cover: * The brand * Situation review * Key issues * outline * Conclusions * Recommendations| | | You might find it helpful to write this last.Assignment 1 instruct slidesReport writing formatMoodle spot w/b 15 October 2012| groundwork (350 words)| An initial briefing for the reader so that they can meet the main points about the brand and its current context| The brandBrand set/Mission statementMarket/Financial positionCustomersClarify purpose of the report to provide a brand strategy for the next 5 years| | Sounders wheelMoodle site w/b 15 October 2012| The brands websiteMintel/ interchangeable reportsE-journalsTrade press| Situation review (750 words)Based on... If you want to get a full essay, order it on our website: Ordercustompaper.com

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