Running head: PROBLEM SOLUTION: HARRISON-KEYES INC. Problem event: Harrison-Keyes Inc. Ayodeji Ajayi University of Phoenix September 16, 2008 Problem Solution: Harrison-Keyes Inc. Harrison-Keyes is a global create house of print products. The company was founded in 1899 and currently is regarded as a leading publisher of business, scientific and technical information (University of Phoenix, 2008). In recent years, Harrison-Keyes has suffered the woes plaguing the entire industry due to competition from affordable retailers that has eaten into the profits of Harrison-Keyes. As revenues of Harrison-Keyes are shrinking and are challenged, former(a) companies that have advanced into the 21st century by publishing books online are generating more revenue. In an effort to revitalize the company, the circuit card of directors of Harrison-Keyes recently hired a vernal CEO that has a vision to transform the company into to 21st century-global publisher. As a part of the strategic focal point process, the companys management has decided to implement a strategic plan that entails expanding into the e-book market. The sensitive market has an earning potential estimated at $32 million by year 3 (University of Phoenix, 2008).
The e-book jump out has experienced a gross sales declined to $40 million. The only outsourcing partner, Asia Digital, has halted operations due to massive deluge six months into the project; acceptance of the strategy by consumers and authors is uncertain, and fiscal projections are off by as much as 80%. The implementation plan privations a control process, lack of contingency planning, missed deadlines and unhappy clients, and employee morale is low. A new chief executive officer (CEO) is taking over and has devoted the team just 30 days to turn the project around or else the e-publishing project will be change and funding and resources will be reallocated. This paper will tender a dynamic strategic implementation plan that is equal of giving... If you want to get a full essay, order it on our website: Ordercustompaper.com
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