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Wednesday 27 March 2013

Mcdonalds: Changing The Face Of America

McDonalds: Changing the Face of the American Meal

The face of America changed upon the system of the straightaway fodder industry. First in line to generate this revolution was the mega-chain McDonalds. A household name, the business began in 1940. McDonalds introduced the learny service system in 1948. This service introduced the concept of fast food as we know it today. American families left their dinner tables and ventured out into the great unknown. For the original time, dinner was served outside of the hearth in ready made packages which enabled homemakers to provide their families with a equilibrise meal in less than five minutes.

The introductory McDonalds eating house was opened by puppet and Mack McDonald in 1940. This eating house boosted that it was the premiere barbeque restaurant in San Bernardino, California. In 1948, Dick and Mack McDonald closed this restaurant for the purpose of changing their transportation and style to cater to the demands of the public. The new menu included 9 basic items including; hamburgers, cheeseburgers, fountain drinks, milk, coffee, potato chips and a slice of pie. The staple of this menu was the $0.15 hamburger. The world famous well-to-do arches were not a symbol of the McDonalds empire at this time. The sign simply read McDonalds Hamburgers, buy em by the bag.

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In 1949, French fries grabbed the hearts and stomachs of America, and replaced the potato chip as a side item for fast food meals. Buying food in large quantities at low prices became the American way.

In 1954 Ray Kroc, a multi-mixer salesman who intended to sell the McDonald brothers his product, becomes interested in the business and establishes himself as the franchising agent. Ray Kroc took McDonalds to the national level. McDonalds then takes its first steps into nationwide recognition and consumption. Ray Kroc opened his first store in 1955 in Des Plains, Illinois. The building with the golden arches was built by architect, Stanley Meston, in 1953. By 1965 there...If you want to sting a full essay, order it on our website: Ordercustompaper.com



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