motorcar Online is an online website/company that allows consumers to search and purchase automotives over the internet. motorcar Online has hired an independent marketing research firm to manoeuver a survey and analyze the results to help identify strategies that discharge improve their service.
Marketing Problem
How can we improve the strength of railcar Online?
Objectives
1. To identify factors that assist in the aw areness of railway car Online
2. To determine consumers perceptions of Auto Online
3. To identify significant subgroup differences betwixt respondents
Factors Assisting In Awareness of Auto Online
The study results indicate that the prime three factors that assisted users in finding Auto Online were inquisition Engines (66.4%), Web Surfing (43.4%) and Television Advertising (32.3%). This demonstrates that advertisement efforts should be focused on the top three factors to encourage users to chat Auto Online. Additionally the results indicated that Newspaper (5.3%), Theatre (3.7%) and Billboard (3.4%) advertising was less effective in influencing consumers to visit Auto Online. These Results are accurate to within +/- 7%, 19 times come out of 20.
Auto Online Website: Consumer Perceptions
The study results indicate that most respondents strongly acquiesce that they feel secure purchasing from Auto Online, with an average retort of 4.4 on a scale of 1 to 5, where 1 representation strongly disagree and 5 means strongly agree. In addition, study results indicate that most respondents strongly agreed that Auto Online influenced them to purchase a vehicle. The results indicate that most respondents somewhat disagreed with the rumor I would use this website only for research demonstrating majority of respondents check the intent to do more i.e. purchase cars through Auto Online.
Analysis of Sub Group Differences
Findings:
The study results indicate that there is a significant difference between males and females that reported auditory modality about Auto...If you want to get a full essay, rove it on our website: Ordercustompaper.com
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