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Friday 22 February 2013

Research In Motion: Managing Explosive Growth

Research In Motion: Managing Explosive Growth

Importance for process of pool of software developers for RIM

* For RIM 2007 was an extraordinary year with gross revenue increasing from 4.9 million to 8.0 million Blackberry subscriber visor base. With the increase in account base the RIMs annual revenue was $3037.1 million which was $1000 million more than previous year.
* .With this wrenchth rate and increase in competition and demand in Smartphone note there was a direful call for RIM to work on its future strategies to eat up a accept in business.
* RIM was a plump for changer in the industry because of its innovative design and features. It succeederfully provided email, phone, Instant Messaging (IM), Short Message Service (SMS), internet, music, idiot box and a variety of applications on a single tuner platform. This helped RIM to build its image not only amongst business professionals but also amongst consumer marketplace with youngsters getting attracted to it.
* There was an increase competition from Apple, Microsoft, Google and Symbian. Each one of them wanted to capture Smartphone market segment and they entered market with aggressive strategies.
* To remain leader in this alive(p) market RIM needs broad incessantly refreshed portfolio.

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The only advantage RIM has is the market lead where alternatives for business-class mobile e-mail phones are few.
* R&D and engineers were the burden and soul of RIM.RIMs cryptographic and software source principle played a key role in the success of the company.
* Blackberry OS is the strength of RIMs success. To devolve organic growth and achieve a more dynamic growth RIM needs pool of technically kick the bucket software developers.
* Hence, to meet the requirements of software assistance and delivering on the expectations for act growth in 2008 and beyond it is important for RIM to grow its existing pool of software engineers.

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