Travel retail

Travel sell

Introduction
This is a report in which we argon aiming to analyse the Manchester Airport throng and the retailing business that runs within the alliance as a whole. In order to do this we argon first going to introduce the company and then give tongue to out a series of research to fulfil the pastime steps which include; Competitor Analysis, Market Analysis, Design and Layout of the Terminal, Retail Identity and Image and Merc sightising and point of sale.
The Manchester Airports Group is the travel terminal we yield chosen because it is the largest UK owned metrical foot in the airline industry and does therefore fit into the sheath of travel retail. Across the four airports there are several(prenominal)(prenominal) retail outlets to serve the fills and provide all that the 28 million travellers per year could want when preparing for or returning from their trips.
The merchandising mix plays a huge part in the innovation and performance of any business and despite the size and victory already achieved by the Manchester Airport Group, they are no different. They are always looking to make the business more fat and retail is a good way for them to do on the button that as the majority of people you travel will need to buy a certain few little things.



Where the market mix comes into it is when the company are deciding which products to stock, what prices to charge, the location of these products and how to gain the products. We are looking at the location of shops and why companies fill to put their shops in the airport in particular and we have found that it is essential that shops choose to put their units in the to the highest degree effective location possible in order to perfect their sales. The companies choose where to put their units after looking at several steps starting with deciding where the main customer base for the company is. Having made this decision they move on to the track a customer will take through the airport in their travel experience and decisions are made hand in hand from...If you want to get a abundant essay, order it on our website: Ordercustompaper.com



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