Social capital market is real and growing and complete fact that the market now attaches economic look on to complaisant impact forces companies to rethink many things: marketing, recruiting, innovation, philanthropy, partnerships, and business models, to name a few. At the same era, there atomic number 18 some precise practical implications of the corporate strategy. These fundamental principles lay the groundwork and go out inform the next generation of corporate social strategies. populace of a good organizational culture key to attracting and retaining risque performing employees. It also determines just how efficient and profitable each employee will be in their role. The level to which employees are sedulous in a positive, high performance culture is a powerful indicator of a companys overall profitability.
My research on Google vs. Face book
Culture:
Google- People value working on hard problems, and doing them right. Things are pretty polished, the edict is usually solid, and the systems are designed for scale from the very beginning. there are many experts around and review processes set up for systems designs.
Facebook- Something needs to be done, and people do it. Most of the time they dont read the literature on the subject, or consult experts just about the right way to do it, they just sit down, keep the code, and key things work.
Sometimes the way they do it is naive, and a jam of time it may cause bugs or break as it goes into production. And when that happens, they fix their problems, replace bottlenecks with scalable components, and (in most cases) move on to the next thing.
Google tends to value technology. Things are often done because they are technically hard or impressive. On most projects, the engineers make the calls.
Facebook values products and user experience, and designers tend to have a a good deal larger impact. Zuck spends a lot of time looking at product mocks, and is involved pretty deeply with the sites look and feel.
surface:
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